About
Blame On Mercury was born from a simple idea: what if fashion wasn't about endless consumption, but about intentional moments?
We operate on a drop model. Each month, we release a small collection of carefully designed pieces. You have a limited window to order. Once it closes, we produce exactly what was ordered — nothing more, nothing less.
No overproduction. No warehouses full of unsold inventory. No pressure to constantly buy. Just quality pieces, made when you want them.
Our Values
Intentional
Every piece is designed with purpose. We don't chase trends — we create timeless essentials that last.
Sustainable
Made to order means zero waste. We only produce what's been purchased, reducing our environmental footprint.
Exclusive
Limited windows, no restocks. When you own a piece from a drop, you're part of a moment that won't repeat.
How It Works
Drop Opens
A new collection goes live. You have a limited window — usually 2-3 weeks — to place your order.
Window Closes
Once the pre-order window ends, no more orders are accepted. We tally everything up and send to production.
Made & Shipped
Your pieces are produced and shipped within the stated window. You'll receive tracking as soon as they're on their way.
Gone Forever
The drop moves to the Vault. It may return someday for a special 48-hour window — but there are no guarantees.